Problem

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Heidrick & Struggles are a leadership consulting firm focusing on C-suite roles training and development. With a slew of documented findings, sharings, opinions pieces and coverages, they were looking for ways to best publish these content pieces that could be engaging but still aligned to the brand.

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Solution

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With a style guide already in place, the task here was to abide by its perimeters while mixing up some of its visual styles. The colours palette and its usage proportions were strictly followed so that the brands remains instantly recognisable in each design. Illustrations maintained a flat style with occasional changes in the subjects skin colour.